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Creative Thoughts

Unmasking Marketing for Neurodivergent Entrepreneurs

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I’m Danielle Dryden, a neurodivergent entrepreneur, coach, and marketing strategist passionate about helping businesses that serve the neurodivergent community thrive. I know firsthand how traditional marketing strategies can feel overwhelming, inauthentic, and even inaccessible—so I created Marketing Unmasked to change that.

 

Why Work With Me?

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As an autistic ADHDer and a coach, I understand the challenges neurodivergent entrepreneurs face—executive function struggles, rejection sensitivity, and the pressure to show up in ways that don’t feel natural. That’s why I redefine marketing to fit you, not vice versa.

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With a background in coaching, marketing, and entrepreneurship, I bring strategic expertise with a deep understanding of neurodivergence and ethical business practices. Whether you need done-for-you services, strategy guidance, or hands-on support, I help you market in a natural, effective, and empowering way.

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Ready to Market Authentically?

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Let’s unmask marketing together. No fluff. No burnout. Just strategies that work.

Get in touch to start creating marketing that truly fits you.

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Summary of Qualifications:

 

  • 44 Hours - Continuing Coaching Education - Professional Association for ADHD Coaches

  • Certificate of Completion Mentor Coach Training Programme: Positive Psychology ADHD Coaching Master Class (13 ICF CCE's)

  • Certificate of Completion: Positive Psychology and ADHD Coaching for Adults (14 ICF CCE's) 

  • 30.75 Hours - Certificate of Professional Development -  ADHD - Advanced Strategies to Customise Treatment for Every Client

  • Level 5 QLS Endorsed - Dyslexia, Autism and ADHD awareness. - Thames College

  • Trauma-Informed Practice - Effective Practice Award, Certificate from Skills for Justice

  • Barefoot Trained Life Coach - ICF Accredited Course

  • IIN Health Coach Qualification - Level 4 Qualifi

  • Level 4 Diploma in CBT

  • BSc (Hons) Psychology

  • BA (Hons) Community Justice

  • Post Graduate Certifications in Youth Justice and Social Policy, and Treatments for Personality Disorders

  • BSc - Module in Psychological Formulation

  • PG Certification in Behaviour Change

  • PG Certification in Positive Psychology

  • Level 5 Diploma - Positive Psychology and Autism 

  • PAAC accredited Advanced Course for Adults Positive Psychology and ADHD

 

Currently Studying:

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  • MSc in Applied Positive Psychology (MAPP)

  • PGDip - Autism (restarting October 2025)

  • PG Certification in Organisational and Life Coaching 

  • Level 4 & 5 in Entrepreneurship and Management 

  • CIM Level 6 in Professional Digital Marketing

  • Level 5 Diploma in Neurodivergent Family Coaching

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Summary of Experience

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  • Probation Services since 2001 - Present - including various roles, Team Support Officer, Probation Services Officer, Probation Officer

  • NHS Senior Health Coach 2019

  • Juvenile Attendance Centre Officer - 2009 - 2019

  • Life Coach - 2017 - Present 

About Me

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My name is Danielle, and I am passionate about supporting neurodivergent individuals and families to thrive. I founded The ASC-ADHD Coach, a coaching service dedicated to adults who have been diagnosed or self-identify as autistic, ADHD, or both. I also established Spectrum Advocacy & Coaching CIC, a community-interest company focused on supporting neurodivergent families through coaching, advocacy, and accessible resources.

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My own journey with neurodivergence began when my children were diagnosed, leading me to recognize my own experiences and ultimately receive a late diagnosis of both Autism and ADHD. Like many late-diagnosed adults, I spent years navigating life without the language or tools to fully understand my neurodivergence. That experience drives my work today—I want to help others avoid the self-doubt, burnout, and overwhelm that so many of us face before we truly understand ourselves.

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As a certified coach specializing in Autism and ADHD, I blend lived experience with professional expertise. My coaching is rooted in positive psychology, neurodivergent-affirming strategies, and practical tools that empower individuals to embrace their strengths, develop self-advocacy skills, and create sustainable ways to thrive at work, home, and beyond.

Alongside my coaching work, I also run Unmasked Marketing, a business I started after facing a steep learning curve as a neurodivergent entrepreneur. Traditional marketing advice often doesn’t align with how neurodivergent minds work, so I developed a neurodivergent-centric marketing approach—helping fellow neurodivergent business owners grow in ways that feel authentic and manageable. The profits from Unmasked Marketing go directly into funding Spectrum Advocacy & Coaching CIC, allowing me to expand support for neurodivergent families and strengthen our ability to secure grants and additional funding.

 

Through coaching, advocacy, and marketing support, I am committed to creating a more inclusive, understanding world—one where neurodivergent people feel seen, heard, and valued.

If you're looking for support in understanding your neurodivergence, navigating life’s challenges, building a strengths-based approach to success, or marketing your neurodivergent-led business, I’d love to help.

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